Mission
We enable organizations to thrive in an ethical, responsible way with smart and safe synthetic data.
Vision
We envision all people being empowered by data to build a smarter and fairer future together for the benefits of everyone.
Values
Our values are the principles we believe in and live by. They are the guiding principles that we share, that we strive for, we aspire to. All Ⓜ️ostlies should use them to guide their own behavior, to provide feedback to others, and to make decisions.
Thanks for playing along!
Customers at the heart ❤️
Remember why we are here - without happy customers we fail!
Don’t ask what is good for us - ask what is good for our customers
60 seconds to WOW - Go the extra mile to delight our customers
Help our customers to tap into the full potential of synthetic data - we are the SD experts, they are the experts in experiencing it
Build for the end user - let them shine
Earn trust through actions 🤝
Trust is earned over time but can be destroyed in the blink of an eye
We deliver the industry's most trusted synthetic data
Trust increases speed - a lack of trust slows everything down
Build trust through transparency and performance
We pursue the highest standards in everything we do
Win as a team 🙌
When a team outgrows individual performances and learns team confidence, excellence becomes a reality
Mission driven - Work with passion, together, to achieve our goals
There are many paths to success - leave beaten tracks and egos behind and embrace new perspectives
Get comfortable being uncomfortable - Engage in “constructive conflict” to get the best results but also be radically open minded
Treat others respectfully
Get shit done 🏁
Results matter - No plan survives until you put it in action
Own it - there is no one else to blame
Avoid making excuses, take responsibility, then take action
Whatever the problem is, be part of the solution - Never say “that’s not my job”
Prioritize - try, test, learn and pivot
It’s OK to fail from time to time, as long as you learn from it
Be fearless 👨🚀
It is better to aim high and miss than to aim low and hit
Every challenge is a chance to get better - The harder it is, the more value it holds
We are leaders not laggards - shape the future of synthetic data
Never mistake activity for achievement - Aim always for high performance
Innovation distinguishes between a leader and a follower - choose to be a leader
Be proud - but never satisfied
Be fearless - explore uncharted territory
Be YOU 💎
Embrace who you truly are - give yourself the freedom to live authentically
Examine and challenge your beliefs - show sensitivity towards others’ perspective, views, and concerns
Inspire others - Together we can create a world where everyone feels comfortable being exactly who they are
Be you - there's no one else in the world like you, and that's something to celebrate